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Monday, October 3, 2011

Listen to a commercial on the radio and then one on TV. What did you notice about the differences in delivery?

I watched an old spice commercial on TV. The guy’s delivery was deep and smooth/sexy. He was trying to appeal to women so they would buy their “men” some Old spice body wash. I listened to a Bud light radio commercial. This commercial was trying to appeal to men. The reader’s delivery was very charismatic and energetic; it almost seemed he was “yelling”.

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